At the table
Château Margaux · Château Lafite Rothschild · Château Mouton Rothschild · Domaine Dujac · Domaine Arnoux‑Lachaux
C3llar · London · November 2026
Some cellar doors
only open
from the inside.
Scroll
Tonight, one of them opens for you.
Bid on the C3llar lot: a membership.
Who we are
The great estates,
among friends.
In three years, C3llar has become a private circle of collectors who share the world's great wines at the estates' own tables, with the families who make them.
The C3llar list
What membership
pours.
From the cellar
Rare allocations and private library releases, sourced directly from legendary estates and storied cellars.
Beyond the cellar
The Monaco Grand Prix & F1 Paddock · Jackson Hole with Château Angelus, Heitz Cellar, La Chapelle Hermitage and Billecart‑Salmon · Snow Polo World Cup in Aspen · Tuscany & the Palio di Siena.
None of it
is for sale.
The bottles surface at auction, eventually. The evenings never do. The winemaker at your right hand, the cellar door left open, the company that makes both matter: these are offered, to members.
Tonight is the exception.
The Auction
The C3llar lot
For three years, C3llar grew one way: a member spoke for you, or you did not hear of us. Tonight, one seat at the table goes to the room. The winning bidder joins the circle as a member, with every door that comes with it.
London, November 2026.
Bid through The Golden Vines auction.
Direct Access
Partnering with the world’s finest wine estates to guarantee pristine, direct property sourcing for our Members. Our deeply personal relationships with owners and winemakers unlock exclusive estate access and private, shared moments.
Lafite RothschildMargauxMouton RothschildHaut-BrionCheval BlancLafleurDucru-BeaucaillouHarlan EstateYquem
Lafite RothschildMargauxMouton RothschildHaut-BrionCheval BlancLafleurDucru-BeaucaillouHarlan EstateYquem
Vincent DancerMéo-CamuzetDujacJM FourrierRobert GroffierCoche-DuryArmand RousseauGeorges RoumierBorgognoKrugSalonLa CloserieRayasGuigal
Vincent DancerMéo-CamuzetDujacJM FourrierRobert GroffierCoche-DuryArmand RousseauGeorges RoumierBorgognoKrugSalonLa CloserieRayasGuigal
The Chapters
Ten cities.
One circle.
LondonUK · Opening now
New YorkUSA
MiamiUSA
Los AngelesUSA
HoustonUSA
AustinUSA
San FranciscoUSA
ParisFrance
TampaUSA
Washington D.C.USA
Not bidding tonight?
There is
another door.
A few times a year, we read a small number of direct requests. Every one is read personally by the founders. If there is a fit, our Membership Team will be in touch.
Thank you.
Your request is with the founders. We will be in touch.
Before you bid
C3llar was founded by four friends between Paris and Bordeaux: Romain Cousi, Michael Wijnen, Max Darmon and Simon Lurton. Twenty years spent building brands, gathering communities around them, and creating experiences for luxury houses. Wine is where it all converged.
Since 2023: more than fifty winemaker dinners across American cities, wine trips from Piedmont to Burgundy, and seasons built around Art Basel Miami, F1 in Austin, and the Monaco Grand Prix. London is our newest chapter.
People who collect experiences more eagerly than labels: curious, well travelled, and still happy to make new friends at every age of life. We grow one city, and one table, at a time.
A C3llar membership: access to our winemaker dinners and experiences, private allocations from the estates, and our concierge and cellar services. The full description is in The Golden Vines auction catalogue.
Terms are discussed privately, once we’ve spoken.
Write to us at membership@c3llar.io. We answer promptly.